In Obama 2012: From ‘Hope’ to Hypocrisy, Obama
is being questioned about the tactics he is using to run the recent election,
portraying him as a hypocrite because he is doing what he was blaming McCain in
2008 for doing. Citizens begin to speak out and comment on how Obama did not
keep the promises he told everyone in 2008. The feeling of the video
incorporates hopeless and angry tones, bringing the connotative message
together with action music in the background and showing close ups of the
facial expressions. The negativity that this video illustrates makes it easier
for people to remember what is being said. Therefore, when election time came,
when a person would remember when each candidate had done, one of the first
things that would appear in their mind would be the negative videos.
This video contains a deeper
message, showed through the music, tone of voice, and facial expressions of the
new reporters and citizens interviewed. The music that is played in the
background of this video is something one would here in a movie with a large
action scene. This type of music influences people to gain a stronger
connection to the video because there is a sense of adrenaline that the music
brings. The tone of voice and use of words the reporters and citizens interviewed
use sound like there was a loss of hope, angery, or questioned regarding
Obama’s previous presidential actions. Then, the facial expressions of the news
reporters and citizens were serious and upset. However, when President Obama
was asked questions concerning the way people were feeling about having this
loss of hope, he did not have an upset look, instead, he continued to smile.
This brings a reaction that Obama may have not been as concerned as many would
have assumed about the way he ran his term and may not find it such a serious
issue.
This
negativity that advertisements like this one gives off makes it easier for the
advertisement to become stuck into the brain of the viewer than if a positive
one was to be viewed. A reason for this
is because negative news is more concerning to the public than is positive. In
popular culture, society has grown to believe that negative attacks have more
to say about how that person will function as a leader. In the advertisement,
it shows President Obama as a man who has not followed his previous ideas
stated in the previous election, and has gone from providing ‘hope’ to being a
hypocrite. Obama is shown saying negative comments about John McCain in 2008,
such as “If you don’t have a record to run on, then you paint your opponent as
someone to run from.” The video shows Obama saying this comment, then, doing
what he warned the nation not to fall for, talks about Mitt Romney as someone
the people should run from. Hypocrisy is not something people in culture take
lightly, especially from political members which run the nation. This causes
society to pose a question of whether they should be able to trust what Obama
says again.
Obama, in
this video, is being questioned about the why he is using tactics he detested
in the previous election, portraying him as a hypocrite. Multiple citizens
begin to speak out and comment on how Obama did not keep the promises and
explain how they truly feel. This causes the video to follow a similar feeling,
emphasizing on hopeless and anger tones. The incorporation of action music in
the background gives emphasis to the feeling of adrenaline that is brought out
in a human when they hear it. By showing close ups of the facial expressions, a
person is able to get a better feel of what the person is truly feeling. The
negativity that this brought out in this video makes it easier for people to
remember what is being said, which, when election day comes, is easier to
remember than the positive.
