Obama 2012: From 'Hope' to Hypocrisy

            In Obama 2012: From ‘Hope’ to Hypocrisy, Obama is being questioned about the tactics he is using to run the recent election, portraying him as a hypocrite because he is doing what he was blaming McCain in 2008 for doing. Citizens begin to speak out and comment on how Obama did not keep the promises he told everyone in 2008. The feeling of the video incorporates hopeless and angry tones, bringing the connotative message together with action music in the background and showing close ups of the facial expressions. The negativity that this video illustrates makes it easier for people to remember what is being said. Therefore, when election time came, when a person would remember when each candidate had done, one of the first things that would appear in their mind would be the negative videos.

This video contains a deeper message, showed through the music, tone of voice, and facial expressions of the new reporters and citizens interviewed. The music that is played in the background of this video is something one would here in a movie with a large action scene. This type of music influences people to gain a stronger connection to the video because there is a sense of adrenaline that the music brings. The tone of voice and use of words the reporters and citizens interviewed use sound like there was a loss of hope, angery, or questioned regarding Obama’s previous presidential actions. Then, the facial expressions of the news reporters and citizens were serious and upset. However, when President Obama was asked questions concerning the way people were feeling about having this loss of hope, he did not have an upset look, instead, he continued to smile. This brings a reaction that Obama may have not been as concerned as many would have assumed about the way he ran his term and may not find it such a serious issue.

            This negativity that advertisements like this one gives off makes it easier for the advertisement to become stuck into the brain of the viewer than if a positive one was to be viewed.  A reason for this is because negative news is more concerning to the public than is positive. In popular culture, society has grown to believe that negative attacks have more to say about how that person will function as a leader. In the advertisement, it shows President Obama as a man who has not followed his previous ideas stated in the previous election, and has gone from providing ‘hope’ to being a hypocrite. Obama is shown saying negative comments about John McCain in 2008, such as “If you don’t have a record to run on, then you paint your opponent as someone to run from.” The video shows Obama saying this comment, then, doing what he warned the nation not to fall for, talks about Mitt Romney as someone the people should run from. Hypocrisy is not something people in culture take lightly, especially from political members which run the nation. This causes society to pose a question of whether they should be able to trust what Obama says again.

            Obama, in this video, is being questioned about the why he is using tactics he detested in the previous election, portraying him as a hypocrite. Multiple citizens begin to speak out and comment on how Obama did not keep the promises and explain how they truly feel. This causes the video to follow a similar feeling, emphasizing on hopeless and anger tones. The incorporation of action music in the background gives emphasis to the feeling of adrenaline that is brought out in a human when they hear it. By showing close ups of the facial expressions, a person is able to get a better feel of what the person is truly feeling. The negativity that this brought out in this video makes it easier for people to remember what is being said, which, when election day comes, is easier to remember than the positive.